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ArthurSteenHorneAdamson
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Suite 404 Eagle Tower, Montpellier Drive, Cheltenham, Gloucestershire GL50 1TA
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November 2008 |
Design Week
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Actress Mae West, who died almost 30 years ago, has been revived in a branding exercise. Which star would you bring back to life and how would you use their brand?..
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Nesta is recommending that fine artists collaborate with client businesses to stimulate innovation. If you could work with an artist, who would it be and why? Markseen Adamson is one of those asked to respond in the Design Week Voxpop...
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The Duke of Edinburgh's Award has modernised its image with help of brand design group ArthurSteenHorneAdamson.
The refreshed DofE logo and visual identity will be rolled out over the coming year, across the new website, photography style, magazines and printed materials...
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Summer 2008 |
Q&A Marksteen Adamson
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Say it ain't so! Dragonfly magazine, published by Dragon Brands, asks the ArthurSteenHorneAdamson partner if the 'craft of branding' really is dying out...
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2007 |
Logo by Michael Evamy
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'Logo' showcases the greatest logos in use today. Whether it is the product of a flash of inspiration or a flood of research, the logo remains one of the most powerful resources available to organizations for winning the attention of a global, time poor audience...
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January 2008 |
Bima Award Nomination
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JCB appointed ASHA to develop the JCB Junior brand positioning and build awareness with kids and parents in the toy market...
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January 10 2008 |
Design Week - Voxpop
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Marksteen Adamson, founding partner of ArthurSteenHorneAdamson answers this weeks Voxpop questions. How should designers be approaching their work in 2008 to ensure creative success? Is there anything right now they should be seeking to avoid?..
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January 4 2008 |
Design Week - News in Pictures
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ArthurSteenHorneAdamson’s latest book is featured in this weeks News in Pictures. Hidden Talent was created in conjunction with insurance underwriter Lloyd’s...
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January 2008 |
Creative Review - First Sight
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ArthurSteenHorneAdamson has designed the identity, packaging, stationery, for the Gadgetshop, which is featured in this months First Sight section...
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November 23 2007 |
The Drum - Cream Awards 2007
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ArthurSteenHorneAdamson has created a new name and visual identity for the 100-year-old youth missionary organisation The Crusaders. The charity relaunched at the end of last year as Urban Saints...
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November 2007 |
Design Week
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The concept (of the 'Matter' box) is heavily influenced by publishing... but instead of looking at flat, paper ads in magazines, subscribers will be playing with 3D ads from companies that have paid to get their products into the box...
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Success and life outside the city. If your fed up with working in London, it could be time to move out. Marksteen Adamson has done it, but warns against following the dream too enthusiastically...
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Gadgetshop this weeks unveils new branding and packaging while searching for a pitch from an interiors group to implement ArthurSteenHorneAdamson's blueprints for its retail estate...
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On the subject of independent and original thought, Mike Stonelake, Senior Designer at Hunterlodge, paraphrases an earlier letter from Marksteen Adamson...
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If anyone has the right to criticise it’s Michael Wolff. In Michael Wolff’s letter (DW 28 June), he says ‘Thank God we woke up, reacted and expressed ourselves,’ and then goes on to critique diabolical work featured in the previous issue of Design Week. He has triggered a debate, and he is also right about the proliferation of mindless logos and brands...
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July 2007 |
Gloucestershire Echo
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Cheltenham-based BPE solicitors has refreshed its brand after listening to client feedback about what characterised the firm. The new brand has been created by ArthurSteeneHorneAdamson, a Cheltenham-based agency that has won a series of national design awards during 2007...
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Would keeping the eagle on its 300-year-old corporate identity be a bad move for the Barclays brand if it enters the Dutch market? If so, Should it create a new identity just for The Netherlands, or create a new global marque?..
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June 2007 |
Graphis Poster Annual
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Global Angels, a fundraising organization that aims to feed 1 million impoverished children, employed ASHA to create a brand identity and launch campaign the charity creates and organizes high profile celebrity fundraisers, and channels profits into quality, grass roots projects. ASHA selected an iconic impression of an angel as the campaigning face of Global Angels, and encouraged donors to metaphorically and literally step up and become part of the angel...
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ASHA's Marksteen Adamson talks about his early influences in Grafiks' new book '150 designers’ inspirations...
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Marksteen Adamson of ArthurSteenHorneAdamson talks to Grafik about his 'favorite view'?..
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Marksteen and Louise Adamson discuss how 'The Big Cold Turkey' foundation has helped over 2,000 people fight addictions...
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April 26 2007 |
Design Week - News
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ArthurSteenHorneAdamson has scooped a gold award for illustration at the 2007 Roses Advertising Awards for its work with the charity Workout, which recruits offenders while in prison...
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March/April 2007 |
Inspires
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At a time of year when hollow eggs with chocolate shells fill the shelves, here’s an Easter Egg with substance, that helps teach children the true meaning of Easter...
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March 2007 |
Creative Review
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To help promote the film ‘The Ballad of A.J. Weberman’, ArthurSteenHorneAdamson has created a promotional pack of stickers, badges and other bits of printed ephemera…..
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The branding, corporate identity and campaigning consultancy ArthurSteenHorneAdamson is to begin selling its own Easter product called Eggventure Beads, which are plastic eggs filled with beads that tell the Easter story to children...
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January 2007 |
Psychologies
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Do the British really work longer hours than the rest of Europe, and is it because we actually want to? Why, asks Tanis Taylor, has 'workaholism' become an accepted part of British life...
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December 2006 |
Creative Review
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Marksteen Adamson is a partner at identity and branding agency ArthurSteenHorneAdamson. Michael Johnson is creative director of design Studio Johnson banks. Greg Quinton is creative partner at design consultancy The Partners. They make the panel discussing RKCR/Y&R's new campaign for Visit London, entitled Totally London, which has just launched on several sites around Europe...
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November 2006 |
Design Week
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It has been suggested that the London 2012 Olympics organisers need a design guru to oversee the architects and designers for the games. What are the benefits of this type of role and who would you suggest takes it...
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August 10 2006 |
Design Week
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ASHA overhaul brand identity for clothing retailer Mackays, uniting its eight Sub-brands under a single umbrella brand, M&Co.
The M&Co marque was previously used for the store's premium line and was the name of a number of it's stores. 'M&Co was its best brand: it's slightly more premium. Previously, the company spread itself out too much,' says ASHA partner Marksteen Adamson...
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June 29 2006 |
Design Week – News
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ArthurSteenHorneAdamson has designed a poster, tickets and programme to promote an anti-bullying performing arts event at Aylesbury College, Buckinghamshire, which takes place on 30 June...
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May 25 2006 |
Design Week – News
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ArthurSteenHorneAdamson has created a new name and visual identity for the 100-year-old youth missionary organisation The Crusaders. The Charity will relaunch at the end of the year as Urban Saints...
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May 21 2006 |
Sunday Times Scotland
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Muslim leaders applauded the change. Sajid Quayem, of the Islamic Society of Britain, said: "The name Urban Saints is quite groovy and will not cause offense to anybody”...
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The Crusaders, the youth missionary organisation founded in 1900 by Albert Kestin, is to change its name to Urban Saints. The negative association with the Crusades and atrocities committed in the name of Christianity had become an impediment...
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ArthurSteenHorneAdamson has shot the forthcoming campaign called Step Up to promote the Global Angels 'Feed a child for a year' project...
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May 10 2006 |
Marketing – Branding News Briefs
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Gadget Shop has hired ArthurSteenHorneAdamson to develop a fresh brand identity ahead of its high-street relaunch, one year after it closed all its UK shops...
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After holding pitch presentations with design consultancies last month, the retailer has appointed Cheltenham design group ArthurSteenHorneAdamson to perform analysis of its brand positioning and develop a relaunch identity...
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April 2006 |
Creative Review
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Bruce Duckworth partner, Turner Duckworth; Rodney Mylius creative director, Fortune Street and Marksteen Adamson of ArthurSteenHorneAdamson discuss the Walkers crisps redesign...
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April 15 2006 |
Heat Magazine
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"Daniel was doing a photoshoot on the South Bank" Grant, south-east London...
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January 2006 |
Russian British Embassy Website
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World-class designers in the UK have been going back to school in a special project - and learning a few lessons from the pupils.
Coming from a variety of design fields – architecture, graphics,
media, branding and fashion - the designers took part in the
joinedupdesignforschools initiative in the UK...
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December 2005 |
Step Inside Design
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Writing and typographic design are very closely related disciplines. The problem is that sometimes they fail to talk to each other. The 26 Letters exhibition, however, shows that writers and typographic designers can not only talk to each other, but can also collaborate to create exceptional graphic messages...
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December 2005 |
Business Week
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Designer Marksteen Adamson looked at London's Fortismere School and saw a scattered institution that needed a lesson in unity. "Without a doubt, the school needed a single identity to bring all the different parts together"...
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2005 |
Parlimentary Group on Microfinance
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Acknowledged for 'Outstanding achievement and tireless efforts in generating international commitment to build a more inclusive financial sector'...
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December 2005 |
brandchannel.com
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Without a defined identity, secondary schools can only score so high among students. Prospects choose where to study based on a variety of qualities, prompting schools to work harder to promote activities and programs...
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Where do creative people find inspiration? What gets creative people past a blank sheet of paper? Dorte Nielsen and Kiki Hartmann set out to explore. Including an interveiw with Marksteen Adamson. www.inspiredbook.com...
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We're honestly very chuffed to have got into the current D&AD annual. Read the judges opinions bellow...
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December 1 2005 |
Design Week
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Designers are neither prostitutes nor artist. they never should be. Designers are commercial communicators...
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November 3 2005 |
Design Week
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The old model of advertising is dead, but the Government still insists on using it...
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October 10 2005 |
Celebrities Wanted
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The Big Cold Turkey campaign features in The House Magazine, a weekly parliamentary magazine...
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October 6 2005 |
Design Week
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ArthurSteenHorneAdamson's advertising campaign to find celebrities to front its Big Cold Turkey foundation has generated interest from the Home Office, The House of Lords' magazine and chanel 4, says consultancy founder Marksteen Adamson. The consultancy has also created a website, www.thebigcoldturkey.com to support the anti-addiction campaign...
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October 2005 |
The Big Issue
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ASHA launches national campaign to recruit celebrity face for The Big Cold Turkey. Appearing in The Big Issue from Monday 26th September...
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28 September 2005 |
Third Sector
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The Big Cold Turkey Foundation has invited supermodel Kate Moss to raise money for charity while overcoming her drug addiction by becoming the face of The Big Cold Turkey...
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August 11 2005 |
Design Week
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Lets Embrace Subconscious Brand Communications - Response to Marksteen Adamson article inspired Design week July 21st. With up to 85 percent of our decision-making driven by emotion, intuition, long term memories and and subconscious motivations...
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