Bupa
Brand strategy and new product development

Since 2003 ASHA has been working with the BUPA Membership Innovations team on a number of projects, ranging from brand strategy and innovation to product branding and launch. Here are just some of the projects to date.
What we did:
Brand Positioning
Brand Architecture
Naming
Product Invention
Strategy
Design and Creative
Product launch
Nimbus
Internal communications
Website Design
Brand Identity
Who cares - Strategy thought piece
Innovations Brand Strategy
BUPA Nimbus
Bupa Back-Up Childcare
BUPA Recover