234d ArthurSteenHorneAdamson
BUPA
Brand strategy and new product development.

ASHA worked with BUPA to help position the innovations division and raise their awareness within the BUPA organisation. ASHA’s strategy included a direction for new product development showing the innovations team how to maximise their potential for innovation and increase their chances of getting new products to market by winning hearts and minds. This paved the way for realising and launching new product ideas.
What we did:
Brand Strategy
- Positioning
- Naming
Brand Identity
Brand Architecture
Product Invention
Product Launch
Nimbus
Internal Communications
Website
     
Who cares - Strategy thought piece   Innovations Brand Strategy   BUPA Nimbus   
Bupa Back-Up Childcare   BUPA Recover      
 
Who cares - Strategy thought piece
Looking at ‘Health and Care’ ASHA wrote and developed a strategic thought-piece entitled 'Who Cares'. Incorporating a range of creative and insightful ideas designed to stimulate and inspire BUPA, ASHA paved the way for realising product ideas like BUPA Back-up Childcare and BUPA Recover.
 
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Awards
What
we believe...
What we do...
The ASHA Supper Club
News & views
ASHA ranked in the top 50 – ASHA is ranked 36th in Design Week’s UK Creative Survey of all agencies. 2012
International recognition for ASHA logo designs – No fewer than fifteen of ASHA’s marks feature in Michael Evamy’s logo compendiums.
A new platform for safety – ASHA is proud to announce the brand relaunch for one of the leading safety experts for the gas and oil industry. January 2013
Contact us
Call us on:
+44 (0)1242 574 111
or email:
us@agencyasha.com
Clients
The power of Nimbus
Learn more about ASHA’s photographic training course
Meet the team
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