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ArthurSteenHorneAdamson
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Suite 404 Eagle Tower, Montpellier Drive, Cheltenham, Gloucestershire GL50 1TA
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Brand strategy and new product development
Since 2003 ASHA has been working with the BUPA Membership Innovations team on a number of projects, ranging from brand strategy and innovation to product branding and launch. Here are just some of the projects to date. |
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What we did:
Brand Positioning
Brand Architecture
Naming
Product Invention
Strategy
Design and Creative
Product launch
Nimbus
Internal communications
Website Design
Brand Identity |
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| Bupa Back-Up Childcare |
| This service was designed to provide emergency childcare for working parents and was the first product to come out of BUPA's new 'Growing with Children' initiative - a theme developed by ASHA. BUPA also used our unique Nimbus Photographic Programme to demonstrate their commitment to children. During the Nimbus programme, 30 under tens were trained to take professional photographs, resulting in a collection of over 150 unique and royalty free images that BUPA could use in their marketing and communication material. All the images used in the promotional material for BUPA Back Up Childcare were taken by the children during the Nimbus photographic programme, and an exhibition was held at BUPA house to celebrate the work. |
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