GO   Tel. 01242 574 111 ArthurSteenHorneAdamson Suite 404 Eagle Tower, Montpellier Drive, Cheltenham, Gloucestershire GL50 1TA Home About ASHA Our Approach The Founding Partners Our Team Our Experience In The News Special Reports Contact Us Opportunities Our Work A.J Weberman Anti Bullying Event BPE Solicitors Brand Tailor British Film Institute British Library BUPA DofE Drugstore Everyclick Film London Film London East Gadgetshop Global Angels HeathWallace Hugh Myddelton IAF - Inspired Art Fair JCB explore Lloyds - Nimbus M&Co. Mackays Photolease St Kea The Riddle of Life The Sorrell Foundation University.C.Falmouth Urban Saints We Are What We Do Workout Nimbus The Big Cold Turkey The Gallery Our Marques Lorem Ipsum ASHA's Private Supper Club   BUPA Brand strategy and new product development Since 2003 ASHA has been working with the BUPA Membership Innovations team on a number of projects, ranging from brand strategy and innovation to product branding and launch. Here are just some of the projects to date. What we did: Brand Positioning Brand Architecture Naming Product Invention Strategy Design and Creative Product launch Nimbus Internal communications Website Design Brand Identity       Who cares - Strategy thought piece   Innovations Brand Strategy   BUPA Nimbus    Bupa Back-Up Childcare   BUPA Recover    Innovations Brand Strategy This wider thinking was originally reflected in the internal vision and mission brand strategy document we created for the BUPA Membership Innovations department - ‘Broadening the appeal of BUPA’. The document outlines the brand strategy for the new innovations department, an identity defined by the great ideas it would have. As a result we not only helped initiate some great ideas but also launched and took to market products and services like BUPA Back-Up Childcare and BUPA Recover. © Copyright 2005 Home | About ASHA | Nimbus | The Big Cold Turkey | The Gallery Back to top