Bupa Brand strategy and new product development Since 2003 ASHA has been working with the BUPA Membership Innovations team on a number of projects, ranging from brand strategy and innovation to product branding and launch. Here are just some of the projects to date. What we did: Brand Positioning Brand Architecture Naming Product Invention Strategy Design and Creative Product launch Nimbus Internal communications Website Design Brand Identity       Who cares - Strategy thought piece   Innovations Brand Strategy   BUPA Nimbus    Bupa Back-Up Childcare   BUPA Recover

Innovations Brand Strategy This wider thinking was originally reflected in the internal vision and mission brand strategy document we created for the BUPA Membership Innovations department - ‘Broadening the appeal of BUPA’. The document outlines the brand strategy for the new innovations department, an identity defined by the great ideas it would have. As a result we not only helped initiate some great ideas but also launched and took to market products and services like BUPA Back-Up Childcare and BUPA Recover.