Bupa Brand strategy and new product development Since 2003 ASHA has been working with the BUPA Membership Innovations team on a number of projects, ranging from brand strategy and innovation to product branding and launch. Here are just some of the projects to date. What we did: Brand Positioning Brand Architecture Naming Product Invention Strategy Design and Creative Product launch Nimbus Internal communications Website Design Brand Identity       Who cares - Strategy thought piece   Innovations Brand Strategy   BUPA Nimbus    Bupa Back-Up Childcare   BUPA Recover

BUPA Nimbus BUPA used ASHA's Nimbus photography programme to launch its new initiative - 'Growing with children'. This project heralded BUPA's commitment to the future of our next generation. BUPA selected St. Joseph's Roman Catholic School in Holborn, London for this exciting project that taught 30 under tens how to take great photographs. Using the resulting shots, BUPA were able to put together a unique library of images that has since been used in marketing material. An exhibition of the photographs was held as a promotional tool to launch ’Growing with children' and to provide public acknowledgement of BUPA's commitment to understanding and providing children and their parents with relevant products and services, now and in the future.

	BUPA Nimbus exhibition