Bupa Brand strategy and new product development Since 2003 ASHA has been working with the BUPA Membership Innovations team on a number of projects, ranging from brand strategy and innovation to product branding and launch. Here are just some of the projects to date. What we did: Brand Positioning Brand Architecture Naming Product Invention Strategy Design and Creative Product launch Nimbus Internal communications Website Design Brand Identity       Who cares - Strategy thought piece   Innovations Brand Strategy   BUPA Nimbus    Bupa Back-Up Childcare   BUPA Recover

BUPA Recover BUPA Recover covers all the medical costs that might be involved in helping someone recover after an RTA. ASHA created the name, identity and direct marketing pack for the new product - BUPA Recover. This insurance product covers any private medical treatment needed to help people recover from road traffic accidents. The plaster was created as a perfect metaphorical icon for the recovery process.