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ArthurSteenHorneAdamson
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Suite 404 Eagle Tower, Montpellier Drive, Cheltenham, Gloucestershire GL50 1TA
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ASHA was asked to develop a visual identity and name for the East London Moving Image Initiative (ELMII). The New name EAST, kept the name simple and direct. Then a simple graphic twist was enough to point in the right direction. ASHA developed on screen guidelines showing use of core elements, tone of voice and use of typography which capitalised on the twist in the mark. The identity was a success from the outset. With such attendees at the Launch of the new identity as London Mayor Ken Livingstone. Film legend Bob Hoskins and BAFTA award winner Bill Nighy.
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What we did:
Identity Guidelines
Naming
Visual Identity |
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Attending the Film London East launch. From left to right. Mayor of London Ken Livingstone. Actor legend Bob Hoskins and winner for the BAFTA Best Actor 2004, Bill Nighy. |
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