The Nimbus programme takes a group of individuals within an organisation and teaches them to take great photographs that reflect the organisation's brand. The result is a bank of unique imagery which costs a fraction of the budget normally associated with traditional usage and buy-out costs. CASE STUDIES WHAT IS NIMBUS HOW DOES IT WORK THE EXHIBITION VIEW THE BOOK CONTACT US DOWNLOAD PDF'S

	CASE STUDIES
	Lloyd's ­Nimbus (Case study)   BUPA Nimbus (Case study)

	Lloyds – Nimbus Having undergone a review of its brand, Lloyd's of London commissioned ASHA's Nimbus Photographic Programme in May 2005 to help introduce employees throughout the organisation to the Lloyd's brand values. The Nimbus programme was used to train a designated group of delegates, selected from the wider organisation of Lloyd's, to creatively express the Lloyd's brand values through the creation of high quality photographic images. The photography needed to capture and express a number of aspects of Lloyd's and reflect its uniqueness in its sector. The resulting license-free image bank has provided new and exciting on-brand photography for a wide range of marketing materials. In fact, framed super-sized prints can now be found hanging throughout the Lloyd's building. What we did: Photography

	NIMBUS EXHIBITION AT THE LLOYDS BUILDING