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ArthurSteenHorneAdamson
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Suite 404 Eagle Tower, Montpellier Drive, Cheltenham, Gloucestershire GL50 1TA
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| The people at ASHA have a wealth of experience across the
branding, advertising and marketing industries. Having worked
at some of the world's leading agencies, they have come
together to form a team that can service any client, no
matter how big or small, with any branding, advertising, or
design need. Here are just a few examples of the great work
carried out by our team in former agencies. |
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Platinum identity creatively developed by Scott McGuffie whilst at Interbrand.
Previously marketing itself differently within each cultural pocket, Platinum needed to build brand recognition to help expand into new markets. Creating an impactful, distinct brand identity and delivering consistency wherever it was seen helped to unify global markets and build awareness. This was also the perfect opportunity to deliver a more emotional personality by highlighting the true qualities that Platinum possess.
A strapline was created for Platinum to reflect these qualities. Pure, Rare, Eternal. The design work involved the creation of a specially drawn monogram PT and the use of a special blue, to complement the lustre of the metal. The use of water became a strong underlying element bringing the values of purity to life.
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Project Included:
Global Strapline Creation
Global Brand Identity
Brand identity guidelines
Photography |
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