Experience The people at ASHA have a wealth of experience across the branding, advertising and marketing industries. Having worked at some of the world's leading agencies, they have come together to form a team that can service any client, no matter how big or small, with any branding, advertising, or design need. Here are just a few examples of the great work carried out by our team in former agencies.   Price Waterhouse Coopers   Orange   Guiness Mahon   Pharmacia & Upjohn   Oxfam   Niceday    Platinum   Estonia   Fortismere   Hogeschool   Arcadis   Quality Street   Rabobank

	Platinum Platinum identity creatively developed by Scott McGuffie whilst at Interbrand. Previously marketing itself differently within each cultural pocket, Platinum needed to build brand recognition to help expand into new markets. Creating an impactful, distinct brand identity and delivering consistency wherever it was seen helped to unify global markets and build awareness. This was also the perfect opportunity to deliver a more emotional personality by highlighting the true qualities that Platinum possess. A strapline was created for Platinum to reflect these qualities. ‘Pure, Rare, Eternal’. The design work involved the creation of a specially drawn monogram ‘PT’ and the use of a special blue, to complement the lustre of the metal. The use of water became a strong underlying element bringing the values of purity to life. Project Included: Strapline Creation Brand Identity Identity Guidelines Photography