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ArthurSteenHorneAdamson
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Suite 404 Eagle Tower, Montpellier Drive, Cheltenham, Gloucestershire GL50 1TA
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| The people at ASHA have a wealth of experience across the
branding, advertising and marketing industries. Having worked
at some of the world's leading agencies, they have come
together to form a team that can service any client, no
matter how big or small, with any branding, advertising, or
design need. Here are just a few examples of the great work
carried out by our team in former agencies. |
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Quality Street – Creatively developed by Scott McGuffie whilst at Intebrand.
Quality Street is the worlds top selling boxed chocolate brand. Sales in the UK alone in 1999 amounted to 87m. However in 2002 Intebrand was commisioned to refresh the Quality Steet brand. Bringing the brand from a seasonal choice of purchase, i.e. Christmas, to an everyday spontaneous treat.
Drawing its inspiration from the world of spectacle and entertainment and delivering a stronger more impactful use of the pink & purple.
The new brand identity is dynamic, colourful and fresh. Use of the sweets on pack highlights another aspect to the enjoyment of Quality Street. The element of choice and fun – with the incorporation of the line ‘Whats your favourite’. on the sweet menu panel.
Once the brand look and feel was approved the design refinements and final artwork across the full family range were produced at Nestlé
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Project Included:
Creative Strategy
Brand Identity
Packaging Design
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