Global Angels is a fundraising organisation founded by Molly Bedingfield. Its aim is to feed 1 million children in the world who are currently in poverty. The charity creates and organises high profile celebrity events to raise funds, which are then channelled into existing high quality grass roots projects.

With a Corporate Identity unsuitable for much of their activity, Global Angels employed ASHA to create a campaigning brand identity, and launch campaign.

ASHA worked with Global Angels to create their brand architecture and strategy. This led to the creation of the iconic ‘impression of an angel’, to be used as the campaigning face of Global Angels. This identity was then taken through the website, marketing collateral, internal templates and promotional items.

With no media budget, ASHA created the ‘Step Up’ launch campaign using the ‘impression of an angel’ as a memorable back-drop. The campaign kicked-off with a celebrity photo-shoot where Marksteen Adamson photographed celebrities stepping up. The shoot received widespread publicity, appearing in both trade press and mainstream media, and was used as the basis of the promotional movie. At the celebrity launch party, signed images were auctioned to raise further funds for the Global Angels cause.

The Step Up campaign will soon be rolled out nationally so that everyone can step up and be an angel.