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-
20c7
Photolease
Photolease is an independent finance company who have specialised in leasing equipment to the imaging industry for over 25 years. After experiencing a period of growth and moving premises, the company was looking to develop its offering beyond its core audience.
ASHA’s analysis of the market revealed that the personal service offered by Photolease was inimitable. By looking at the offer to both dealers and customers, ASHA defined the positioning for Photolease as ’A financial friend that understands my world’.
ASHA’s brand strategy included a system for brand architecture and a direction for marketing material and advertising. The corporate identity was eye-catching as well as friendly and approachable – in direct contrast to traditional financial services companies.
ASHA’s analysis of the market revealed that the personal service offered by Photolease was inimitable. By looking at the offer to both dealers and customers, ASHA defined the positioning for Photolease as ’A financial friend that understands my world’.
ASHA’s brand strategy included a system for brand architecture and a direction for marketing material and advertising. The corporate identity was eye-catching as well as friendly and approachable – in direct contrast to traditional financial services companies.
What we did:
Brand Strategy
- Positioning
Corporate Identity
Stationery
Literature
Website
Point of Sale
Advertising
Promotions
Brand Strategy
- Positioning
Corporate Identity
Stationery
Literature
Website
Point of Sale
Advertising
Promotions
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Awards
What
we believe...
we believe...
What we do...
ASHA ranked in the top 50 – ASHA is ranked 36th in Design Week’s UK Creative Survey of all agencies. 2012
International recognition for ASHA logo designs – No fewer than fifteen of ASHA’s marks feature in Michael Evamy’s logo compendiums.
A new platform for safety – ASHA is proud to announce the brand relaunch for one of the leading safety experts for the gas and oil industry. January 2013
Contact us
Call us on:
+44 (0)1242 574 111
or email:
us@agencyasha.com
+44 (0)1242 574 111
or email:
us@agencyasha.com
Clients
Learn more about ASHA’s photographic training course
Meet the team
