Photolease Photolease is a private finance company mainly providing finance to the creative industry. Many of the current relationships are with photographers, and they are seen as real specialists in the photographic and imaging sector. The business has been built on strong relationships with customers, with many customers on first name terms – the larger competitors are not able to match the relationship and service offered by Photolease. Photolease is at an important moment in its life, it is growing, has moved to new offices, and is looking to develop its offering beyond its core audience. The majority of Photolease’s competitors look like very traditional financial services companies. ASHA developed a Corporate Identity that can exist comfortably in the world of Photolease's customers, and delivered the look and feel across all applications –website, stationery as well as developing marketing material, advertising and a distinctive and traditional logotype.