In May 2008, the Bible Society launched an integrated above the line campaign in Manchester, created by ASHA. With the objective of getting people to understand that the bible is relevant today, ASHA developed a competition, with a twist.
7 newspaper headlines were created from Bible stories, and a word obscured in each of them. Anyone that could solve the seven riddles could be entered into a prize draw to win £7,000, but the money had to be given away to a local Manchester Charity.
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What we did:
Brand Positioning
Brand Architecture
Brand Identity
Strategy
Design & Creative
Internal communications
Press to Press Ads |
