In 2007 ASHA launched the new identity for the original Gadgetshop. Here is what Creative Review wrote about the project in their January 2008 issue:
"ArthurSteenHorneAdamson has devised the gadget-tastic identity, stationary and packaging for all things Gadgetshop. The identity itself incorporates an illustration of a pair of old-school safety goggles and
the gadget shop logo is set in Helvetica, in black, on a bright yellow background, giving the company a suitably geeky, scientific
laboratory look.
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What we did:
Brand Positioning
Brand Architecture
Brand Identity
Packaging
Website |
