JCB appointed ASHA to develop the JCB Junior brand positioning and build awareness with kids and parents in the toy market.
Building on the core JCB brand values and attributes, ASHA developed a positioning around ‘constructive play’. This was realised through the ‘JCB explore’ website; a resource centre for both kids and parents, providing constructive and educational play ideas and resources. JCB toys are integrated into the activities where appropriate, and the home and garden are turned into an adventure playground.
ASHA was then asked to take this concept through to the product packaging. New packaging was designed and developed building on the ‘explore’ concept, and incorporating product cross-sell and drive to web. |
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What we did:
Creative Strategy
Brand Architecture
Naming
Brand Identity
Website Concept
Website Design
Packaging Design
Illustration
Photography |
