In 2005, ASHA was appointed by Mackays to work on their Brand. Little known and misunderstood in their main market, Mackays needed to reposition their retail offering, and create greater brand awareness in the budget fashion sector.
ASHA recommended renaming, using one of Mackays’ sub brands, M&Co. The brand architecture was also developed, rationalising a large number of sub-brands that had been developed over the years for different audiences.
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What we did:
Naming
Brand Positioning
Brand Architecture
Brand Identity
Strategy
Design and Creative
Advertising |
