- AGD
- Agrii
- Agrii Information Design
- Avert Francis
- ADM Promotions
- Ashburton
- BPE Solicitors
- British Library
- British Film Institute
- BUPA
- DofE
- Estonian Government
- Film London
- Lauren Creed
- Gadgetshop
- idezy – App your age
- JCB Explore
- Jude's
- Lark
- Lloyd's – Nimbus
- M&Co.
- Mackays
- Misys
- Photolease
- Tetley – Good Earth
- Good Earth Superfruits
- WWF
- Brand Tailor
- A.J Weberman
- Aylesbury College
- Drugstore
- Everyclick
- Film London East
- Global Angels
- HeathWallace
- Hugh Myddelton
- IAF – Inspired Art Fair
- IOCC
- Martin Horwood
- St Kea
- St Lawrence Jewry
- Tearfund
- Big Cold Turkey
- TCV
- Bread Tin
- Riddle of Life
- Sorrell Foundation
- University of Worcester
- University College Falmouth
- Urban Saints
- Workout
- We Are What We Do
-
2025
DofE
Although still hugely popular after more than 50 years, the Duke of Edinburgh's Award needed a more modern look.
ASHA was briefed to breathe life back into the programme. We took a ground-up approach to make it more appealing and relevant to young people and to reflect the breadth and excitement of the programme.
Accepting the award is universally known as the 'D of E', we created a strong, iconic logo that looks modern but stays true to its royal heritage. For occasions when the abbreviation is not appropriate we created a logotype incorporating the full name.
ASHA was briefed to breathe life back into the programme. We took a ground-up approach to make it more appealing and relevant to young people and to reflect the breadth and excitement of the programme.
Accepting the award is universally known as the 'D of E', we created a strong, iconic logo that looks modern but stays true to its royal heritage. For occasions when the abbreviation is not appropriate we created a logotype incorporating the full name.
What we did:
Brand Strategy
- Naming
- Positioning
Corporate Identity
Brand Architecture
Tone of Voice
Photography
Literature
Website
Merchandising
Brand Strategy
- Naming
- Positioning
Corporate Identity
Brand Architecture
Tone of Voice
Photography
Literature
Website
Merchandising
Our application to literature design, website and merchandising resulted in a brand identity that was consistent, accessible and ‘cool’.
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Awards
What
we believe...
we believe...
What we do...
ASHA ranked in the top 50 – ASHA is ranked 36th in Design Week’s UK Creative Survey of all agencies. 2012
International recognition for ASHA logo designs – No fewer than fifteen of ASHA’s marks feature in Michael Evamy’s logo compendiums.
A new platform for safety – ASHA is proud to announce the brand relaunch for one of the leading safety experts for the gas and oil industry. January 2013
Contact us
Call us on:
+44 (0)1242 574 111
or email:
us@agencyasha.com
+44 (0)1242 574 111
or email:
us@agencyasha.com
Clients
Learn more about ASHA’s photographic training course
Meet the team
