• Date
  • Publication/Programme
  • August 2010
  • Design Week – Insight
Letters
Marksteen Adamson argues that design
consultancies should return to using job titles
that reflect what creative teams actually do.
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  • August 2010
  • Design Week
New School Ties
The Government's 'free schools' initiative could lead to a greater variety of schools being set up and to more diversity in school branding. Angus Montgomery goes back to the classroom to see for himself.
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  • March 2010
  • Design Week
Opinion – Voxpop
Design Week asks 'Who in the design world would you like to see enter politics, and why?'. Matt Wade of Kin Design, Karen Cinnamon of Cinnamon Creative, Ian Hambleton of Studio Output and Marksteen Adamson of ArthurSteenHorneAdamson give their views.
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  • February 2010
  • Design Week
Opinion – Voxpop
Design Week ask four designers and directors about their views on design for politics. Public Zone has created an iPhone app that allows constituents and MPs to communicate with each other. Design Week ask 'What would you design for your MP, and why?'
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  • December 2009
  • Design Week
Voxpop
Design Week in the regular Voxpop slot ask: 'What is your favourite piece of design from 2009?' Michael Johnson, David Kester, Paul Brazier and Marksteen Adamson give their verdicts.
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  • November 2009
  • Design Week
Voxpop
Design Week asks Marksteen Adamson of ArthurSteenHorneAdamson: 'Which designs inspired you when you where a child?'.
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  • Summer 2009
  • Creative Island II
Inspired design from Great Britain
Creative Island II takes an entirely fresh look at the extraordinary range and quality of design in Britain today, including work from 25 design disciplines – from architecture and engineering to fashion and jewellery; from new media and graphics to theatre and retail design.
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  • October 2009
  • Design Week
Business Insight
You can create a brand identity and see it all the way through the process of marketing, but you may need to develop a split personality, says Marksteen Adamson.
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  • September 2009
  • Design Week
News
ArthurSteenHorneAdamson is working on the identity, brand positioning and packaging for a new range of Tetley products, Good Earth. Tetley acquired Good Earth, originally a US brand, in 2007, and commissioned ASHA to carry out a sales promotion.
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  • July 2009
  • Design Week
Voxpop
The Question: 'If men had been designed, what do you think the brief would have been?' Marksteen Adamson: 'God's brief to himself... I'll give one of them a large brain and the ability to argue 17 unrelated issues at the same time, and the other a large head with a small brainhanging between his legs with the inability to solve any of these issues. That should keep them busy...'
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  • July 2009
  • Design Week
ASHA works on Estonia brand guide
ArthurSteenHorneAdamson has created new brand guidelines for Estonia, which will inform the Baltic state's inward-facing brand identity. The consultancy was appointed to the work by Estonian enterprise agency EAS following a pitch last year.
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  • July 2009
  • Design Week
Opinion – Letters
Design Week asked the question, 'Where is the most incongruous place your work has been displayed?' (Voxpop DW 23 July), following the news that design products will hang from the rafters of Borough Market during London Design Festival in the Food With Thought Event.
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  • May 2009
  • Campaign
When Tupperware was the only Twitter in town
Remember those days when a tupperware party was about as close to social networking as you could get? Campaign magazine features the ASHA initiative Letter Me, and reminisces on a time before social networking sites.
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  • May 2009
  • Design Week
Voxpop
The London Evening Standard has launched a campaign apologising to Londoners for its previous behaviour. Which brands would you like to see say sorry, and what for?
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  • April 2009
  • Spark – Inspirational Graphic Design
Q&A interview with Marksteen Adamson
This book documents many contemporary examples of graphic design with work from top designers and agencies around the globe. It features case studies of ASHA work for The Sorrell Foundation, The Big Cold Turkey, A.J Weberman, Workout, We Are What We Do and Film London.
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  • March 2009
  • Design Week
Inside View – Industry Insiders' Advice
Advice on how to secure a job in the current economic climate from industry insiders. Advice comes from the directors of Bell Design, The Brand Union, Jack Morton Worldwide, D&AD, LFH and ArthurSteenHorneAdamson.
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  • December 2008
  • Design Week
Opinion – Voxpop
Ad agency Brothers & Sisters boarded a plane which performed a series of parabolic dives to film a National Geographic ident in zero gravity. What is the most dangerous situation you have ever been in as part of a project?
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  • November 2008
  • The Drum
Cream Awards
Work by ArthurSteenHorneAdamson wins accolades for Corporate Identity, Best Use of Photography and the Chairman's Award at this year's Cream awards. The Drum magazine publish a supplement featuring a round-up of this years winners.
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  • November 2008
  • Design Week
Voxpop
Actress Mae West, who died almost 30 years ago, has been revived in a branding exercise. Which star would you bring back to life and how would you use their brand?
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  • October 2008
  • Design Week
Voxpop
Nesta is recommending that fine artists collaborate with client businesses to stimulate innovation. If you could work with an artist, who would it be and why? Markseen Adamson is one of those asked to respond in the Design Week Voxpop.
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  • October 2008
  • Design Week
News & Comment
The Duke of Edinburgh's Award has modernised its image with help of brand design group ArthurSteenHorneAdamson.
The refreshed DofE logo and visual identity will be rolled out over the coming year, across the new website, photography style, magazines and printed materials.
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  • Summer 2008
  • Q&A Marksteen Adamson
Dragonfly
Say it ain't so! Dragonfly magazine, published by Dragon Brands, asks the ArthurSteenHorneAdamson partner if the 'craft of branding' really is dying out.
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  • 2007
  • Logo by Michael Evamy
Synopsis
'Logo' showcases the greatest logos in use today. Whether it is the product of a flash of inspiration or a flood of research, the logo remains one of the most powerful resources available to organizations for winning the attention of a global, time poor audience.
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  • January 2008
  • Bima Award Nomination
JCB explore
JCB appointed ASHA to develop the JCB Junior brand positioning and build awareness with kids and parents in the toy market.
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  • January 10 2008
  • Design Week - Voxpop
How should designers be approaching their work in 2008?
Marksteen Adamson, founding partner of ArthurSteenHorneAdamson answers this weeks Voxpop questions. How should designers be approaching their work in 2008 to ensure creative success? Is there anything right now they should be seeking to avoid?
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  • January 4 2008
  • Design Week - News in Pictures
Hidden Talent
ArthurSteenHorneAdamson’s latest book is featured in this weeks News in Pictures. Hidden Talent was created in conjunction with insurance underwriter Lloyd’s.
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  • January 2008
  • Creative Review - First Sight
Gadgetshop Identity
ArthurSteenHorneAdamson has designed the identity, packaging, stationery, for the Gadgetshop, which is featured in this months First Sight section.
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  • November 23 2007
  • The Drum - Cream Awards 2007
Urban Saints
ArthurSteenHorneAdamson has created a new name and visual identity for the 100-year-old youth missionary organisation The Crusaders. The charity relaunched at the end of last year as Urban Saints.
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  • November 2007
  • Design Week
Matter – hip DM brand, or updated jamboree bag?
The concept (of the 'Matter' box) is heavily influenced by publishing... but instead of looking at flat, paper ads in magazines, subscribers will be playing with 3D ads from companies that have paid to get their products into the box.
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  • October 2007
  • Design Week
Business Insight
Success and life outside the city. If your fed up with working in London, it could be time to move out. Marksteen Adamson has done it, but warns against following the dream too enthusiastically.
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  • October 2007
  • Design Week
News
Gadgetshop this weeks unveils new branding and packaging while searching for a pitch from an interiors group to implement ArthurSteenHorneAdamson's blueprints for its retail estate.
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  • August 2007
  • Design Week
Letters
On the subject of independent and original thought, Mike Stonelake, Senior Designer at Hunterlodge, paraphrases an earlier letter from Marksteen Adamson.
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  • August 2007
  • Design Week
Letters
If anyone has the right to criticise it’s Michael Wolff. In Michael Wolff’s letter (DW 28 June), he says ‘Thank God we woke up, reacted and expressed ourselves,’ and then goes on to critique diabolical work featured in the previous issue of Design Week. He has triggered a debate, and he is also right about the proliferation of mindless logos and brands.
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  • July 2007
  • Gloucestershire Echo
Business News
Cheltenham-based BPE solicitors has refreshed its brand after listening to client feedback about what characterised the firm. The new brand has been created by ArthurSteeneHorneAdamson, a Cheltenham-based agency that has won a series of national design awards during 2007.
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  • June 2007
  • Design Week
Opinion – Voxpop
Would keeping the eagle on its 300-year-old corporate identity be a bad move for the Barclays brand if it enters the Dutch market? If so, Should it create a new identity just for The Netherlands, or create a new global marque?
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  • June 2007
  • Graphis Poster Annual
Q&A with Marksteen Adamson of ASHA
Global Angels, a fundraising organization that aims to feed 1 million impoverished children, employed ASHA to create a brand identity and launch campaign the charity creates and organizes high profile celebrity fundraisers, and channels profits into quality, grass roots projects. ASHA selected an iconic impression of an angel as the campaigning face of Global Angels, and encouraged donors to metaphorically and literally step up and become part of the angel.
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  • May 2007
  • Grafik 150
Grafik 150 – Book Published by Grafik
ASHA's Marksteen Adamson talks about his early influences in Grafiks' new book '150 designers’ inspirations.
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  • April 2007
  • Grafik
Viewpoint
Marksteen Adamson of ArthurSteenHorneAdamson talks to Grafik about his 'favorite view'?
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  • April 28 2007
  • The Times
A simple cure for ‘affluenza’
Marksteen and Louise Adamson discuss how 'The Big Cold Turkey' foundation has helped over 2,000 people fight addictions.
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  • April 26 2007
  • Design Week - News
Roses Advertising Awards
ArthurSteenHorneAdamson has scooped a gold award for illustration at the 2007 Roses Advertising Awards for its work with the charity Workout, which recruits offenders while in prison.
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  • March/April 2007
  • Inspires
Experience Easter
At a time of year when hollow eggs with chocolate shells fill the shelves, here’s an Easter Egg with substance, that helps teach children the true meaning of Easter.
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  • March 2007
  • Creative Review
Promotional Garbage
To help promote the film ‘The Ballad of A.J. Weberman’, ArthurSteenHorneAdamson has created a promotional pack of stickers, badges and other bits of printed ephemera…
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  • January 25
  • Design Week
News & Comment
The branding, corporate identity and campaigning consultancy ArthurSteenHorneAdamson is to begin selling its own Easter product called Eggventure Beads, which are plastic eggs filled with beads that tell the Easter story to children.
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  • January 2007
  • Psychologies
Are we a nation of workaholics?
Do the British really work longer hours than the rest of Europe, and is it because we actually want to? Why, asks Tanis Taylor, has 'workaholism' become an accepted part of British life.
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  • December 2006
  • Creative Review
Crit – Panel discuss the new Totally London campaign
Marksteen Adamson is a partner at identity and branding agency ArthurSteenHorneAdamson. Michael Johnson is creative director of design Studio Johnson banks. Greg Quinton is creative partner at design consultancy The Partners. They make the panel discussing RKCR/Y&R's new campaign for Visit London, entitled Totally London, which has just launched on several sites around Europe.
  • November 2006
  • Design Week
Opinion – Voxpop
It has been suggested that the London 2012 Olympics organisers need a design guru to oversee the architects and designers for the games. What are the benefits of this type of role and who would you suggest takes it.
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  • August 10 2006
  • Design Week
ASHA brings M&Co brand together
ASHA overhaul brand identity for clothing retailer Mackays, uniting its eight Sub-brands under a single umbrella brand, M&Co.
The M&Co marque was previously used for the store's premium line and was the name of a number of it's stores. 'M&Co was its best brand: it's slightly more premium. Previously, the company spread itself out too much,' says ASHA partner Marksteen Adamson.
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  • June 29 2006
  • Design Week – News
Theatre Poster for Aylesbury College
ArthurSteenHorneAdamson has designed a poster, tickets and programme to promote an anti-bullying performing arts event at Aylesbury College, Buckinghamshire, which takes place on 30 June.
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  • May 25 2006
  • Design Week – News
Urban Saints
ArthurSteenHorneAdamson has created a new name and visual identity for the 100-year-old youth missionary organisation The Crusaders. The Charity will relaunch at the end of the year as Urban Saints.
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  • May 21 2006
  • Sunday Times Scotland
Crusaders change their name to Urban Saints
Muslim leaders applauded the change. Sajid Quayem, of the Islamic Society of Britain, said: "The name Urban Saints is quite groovy and will not cause offense to anybody”.
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  • May 20 2006
  • The Times
Youth group cuts Crusaders link
The Crusaders, the youth missionary organisation founded in 1900 by Albert Kestin, is to change its name to Urban Saints. The negative association with the Crusades and atrocities committed in the name of Christianity had become an impediment.
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  • May 11 2006
  • Design Week
Global Angels
ArthurSteenHorneAdamson has shot the forthcoming campaign called Step Up to promote the Global Angels 'Feed a child for a year' project.
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  • May 10 2006
  • Marketing – Branding News Briefs
Gadgetshop
Gadget Shop has hired ArthurSteenHorneAdamson to develop a fresh brand identity ahead of its high-street relaunch, one year after it closed all its UK shops.
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  • May 4 2006
  • Design Week
Gadget Shop plans to relaunch on the high street
After holding pitch presentations with design consultancies last month, the retailer has appointed Cheltenham design group ArthurSteenHorneAdamson to perform analysis of its brand positioning and develop a relaunch identity.
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  • April 2006
  • Creative Review
Crit – Walkers crisps redesign
Bruce Duckworth partner, Turner Duckworth; Rodney Mylius creative director, Fortune Street and Marksteen Adamson of ArthurSteenHorneAdamson discuss the Walkers crisps redesign.
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  • April 15 2006
  • Heat Magazine
You've Been Snapped!
"Daniel was doing a photoshoot on the South Bank" Grant, south-east London.
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  • January 2006
  • Russian British Embassy Website
Design and Creativity
World-class designers in the UK have been going back to school in a special project - and learning a few lessons from the pupils.
Coming from a variety of design fields – architecture, graphics,
media, branding and fashion - the designers took part in the
joinedupdesignforschools initiative in the UK.
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  • December 2005
  • Step Inside Design
Type
Writing and typographic design are very closely related disciplines. The problem is that sometimes they fail to talk to each other. The 26 Letters exhibition, however, shows that writers and typographic designers can not only talk to each other, but can also collaborate to create exceptional graphic messages.
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  • December 2005
  • Business Week
Innovation
Designer Marksteen Adamson looked at London's Fortismere School and saw a scattered institution that needed a lesson in unity. "Without a doubt, the school needed a single identity to bring all the different parts together".
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  • 2005
  • Parlimentary Group on Microfinance
International Year of Microcredit
Acknowledged for 'Outstanding achievement and tireless efforts in generating international commitment to build a more inclusive financial sector'.
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  • December 2005
  • brandchannel.com
School Reform: Branding for Extra Credit
Without a defined identity, secondary schools can only score so high among students. Prospects choose where to study based on a variety of qualities, prompting schools to work harder to promote activities and programs.
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  • 2005
  • Inspired
How Creative People Think, Work and find Inspiration
Where do creative people find inspiration? What gets creative people past a blank sheet of paper? Dorte Nielsen and Kiki Hartmann set out to explore. Including an interveiw with Marksteen Adamson. www.inspiredbook.com.
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  • 2005
  • D&AD Annual
Typography for Design
We're honestly very chuffed to have got into the current D&AD annual. Read the judges opinions bellow.
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  • December 1 2005
  • Design Week
Opinion – Voxpop
Designers are neither prostitutes nor artist. they never should be. Designers are commercial communicators.
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  • November 3 2005
  • Design Week
Letters
The old model of advertising is dead, but the Government still insists on using it.
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  • October 10 2005
  • Celebrities Wanted
The House Magazine
The Big Cold Turkey campaign features in The House Magazine, a weekly parliamentary magazine.
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  • October 6 2005
  • Design Week
News Feature
ArthurSteenHorneAdamson's advertising campaign to find celebrities to front its Big Cold Turkey foundation has generated interest from the Home Office, The House of Lords' magazine and chanel 4, says consultancy founder Marksteen Adamson. The consultancy has also created a website, www.thebigcoldturkey.com to support the anti-addiction campaign.
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  • October 2005
  • The Big Issue
Celebrity role models wanted for The Big Cold Turkey
ASHA launches national campaign to recruit celebrity face for The Big Cold Turkey. Appearing in The Big Issue from Monday 26th September.
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  • 28 September 2005
  • Third Sector
Give Up Drugs & Donate, Moss Told
The Big Cold Turkey Foundation has invited supermodel Kate Moss to raise money for charity while overcoming her drug addiction by becoming the face of The Big Cold Turkey.
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  • August 11 2005
  • Design Week
Letters to the Editor
Lets Embrace Subconscious Brand Communications - Response to Marksteen Adamson article inspired Design week July 21st. With up to 85 percent of our decision-making driven by emotion, intuition, long term memories and and subconscious motivations.
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  • August 2005
  • Grafik
Is Photography the New Typography
Its is unlikely that photography will ever supersede typography. Imagine driving down a motorway and instead of the word Slough on a road sign, it just showed you a photograph of Slough town centre.
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  • August 15 2005
  • The Daily Telegraph
The Daily Telegraph picks up on ASHAs latest brand project
Paintballing is passe, white-water rafting is washed out and bonding excercises in the Lake District are now over the hill: The latest technique to motivate staff involves lessons on the meaning of life and unblocking the toilet.
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  • August 2005
  • Creative Review August 2005 - Car special issue
Everyclick Helps
ArthurSteenHorneAdamson has created a brand Identity for a new search engine which will donate 50 percent of its revenue to charity. Registered users of www.everyclick.com can select which charity they would like to support. The sites owners claim that, if the site is used every day, an individual will generate around £12 per year for their chosen charity at no cost to either themselves or the charity concerned.
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  • 21 July 2005
  • Design Week 21 July 2005 volume 20 no 29
Marksteen Adamson writes on new packaging for Cigarettes
Wouldn’t it be great if only one day the only way we could get cigarettes was from behind the counter. It would certainly take away the cool factor and make you realise what it is you are doing to yourself. Tibor Kalman's idea was so insightful when he created the un-branded pack idea for all cigarettes. It totally inspired me. It’s a great image that underlines one of our big modern social dilemmas. Because the tobacco industry is so wealthy and a key revenue generator for our government.
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  • 14 July 2005
  • Design Week Vol 20 No.28
News in Pictures
ArthurSteenHorneAdamson's work for university College Falmouth Prospectus 2006 Featured on page 7.
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  • July 2005
  • Zest July 2005 – The Big Cold Turkey
Kick It
Whether it’s smoking, drinking or an addiction to chocolate, The Big Cold Turkey, £9.95, could be just what you need to kick your bad habits for good. The kit – which contains a silicone wristband, four mini stainless-steel trophies and a diary to chart your progress – works on a proven self-reward system.
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  • June 2005
  • Grafik
School Daze
Joinedupdesignforschools aims to join up the worlds of education and design. The Programme partners design practices with individual schools and over the past five years has involved around sixty schools and fifty design practices. This includes designers from the worlds of fashion, architects, graphic design, branding and interactive design.
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  • June 2005
  • Design Week
Big groups diary – The Top 100 Consultancies
September 2004 – ArthurSteenAdamson and Innocence collaborate to develop the brand and Identity for we are what we do initiative.
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  • 31st May 2005
  • The Times
The Times picks up on ASHAs brand project for Acumen – Insurance cover for road rage
Worried about being mugged or becoming a road rage victim? Then according to an American company you need body guard. No it’s not a deodorant spray with a perfume strong enough to ward off would be attackers, but the latest product designed to protect against Britain’s exploding rates of antisocial behavior.
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  • May 2005
  • Health & Fitness May 2005 vol 22 no 5
The Big Cold Turkey – Go Cold Turkey
Smoking, spending, chocolate, sex, exercise, sugar, the internet, gambling,biting your nails, watching TV or obsessive cleaning... whatever your addiction, The Big Cold Turkey is here to help you kick it for good, in the coolest way possible.
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  • April 2005
  • Falmouth and Penryn Packet
'SWASTIKA AD IS OFFENSIVE'
Lecturers call for withdrawal of costly university prospectus.
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  • Summer 2005
  • Eye
26 Letters: Illuminating the Alphabet
This project is a collaboration between 26 writers... However several posters are conceptually and physically beautiful, such as ‘Z’ by Alan Dye, ‘W’ by Alan Kitching, ‘P’ by Bryan Edmondson and ‘K’ by Marksteen Adamson. All the posters are exceptionally well produced, though this should be a given considering the design talent on show.
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  • March 31 2005
  • Design Week
The Big Cold Turkey – Getting Started
Marathon runners training principles have been adopted by ArthurSteenHorneAdamson to create The Big Cold Turkey, an aid for giving up an addiction. the kit features mini stainless steel trophies that award the users for days of abstinence. The Big Cold Turkey Foundation, which commissioned the work, will donate 10% of its profits to young peoples charity at risk.
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  • March 2005
  • Grafik
Special Report – Process
A closer look at some of the most interesting projects that have dropped onto the doormat at Grafik Towers recently, with explanations from the designers themselves. Marksteen Adamson of ArthurSteenHorneAdamson answers questions on the process of designing and making the worlds largest edible poster.
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  • February 2003
  • Graphics International
Special Report – Spiritual Graphics | Rebranding God
Rebranding God. Rather than just preach to the converted, this church in Cornwall is determined to appeal to a new sector of the community. John Weich finds out more.
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  • November 2002
  • Creative Review
I Love Estonia
ASHAs' Marksteen Adamson heads a team giving the country of Estonia a new identity. This article by Mark Sinclair for Creative Review details what was involved.
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  • February 5 2008
  • Worcester News
Profile
ASHA's Artworker Richard Delingpole features in Worcester News as part of the local re-enactment group, which this week is preparing for an upcoming event at the Guildhall...
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  • November 2007
  • Skirmish
Profile
Skirmish magazine (considered the 're-enactor's bible') runs a full page profile on Richard – a Graphic Designer at ASHA and occasional Napoleonic era Sergeant.
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