It’s always tempting to chase fame and awards, but being significant means more to us. Everything we do is driven by a desire to make a difference in people’s lives. Sometimes it might be a small difference; other times it’s life-changing - literally.

ASHA was set up in 2003 and from the outset, we decided to turn down big accounts that didn’t fit with our values. We don’t work for tobacco, gambling, alcohol or animal testing institutions.

20% of the work we do is deliberately pro bono. That means we work (at reduced or no cost) with organisations that can’t afford our services and who we believe are trying to make a real difference.

The Big Cold Turkey Foundation was set up in 2004. As a charity directly linked with addiction problems, the foundation helps to support children and youth who suffer as a result of either their own addictions or those around them. The foundation also initiates and supports other projects designed to increase the opportunities available to underprivileged children in the UK.

If you want to support our foundation, call us or buy some of our Cold Turkey packs and give them to your friends who are struggling with addictive behaviour in any form – whether it’s eating too much chocolate, biting finger nails or a more serious drug or alcohol addiction.