The University of Worcester is embarking on a hugely ambitious project, redeveloping the old Royal Infirmary site to create a unique space that combines education and community activities. This multi million pound project has already secured a number of grants, but needed a unique and flexible publicity brochure that would communicate the scale and complexity of the project, as well as provide an eye-catching fundraising tool. This brochure needed to be appropriate for formal business committees which would be discussing the allocation of grants, but at the same time be engaging and unusual. It also had to be flexible so that it could be updated regularly, and provide a sense of progress and achievement.