Each course, consisting of a series of workshops is tailored to fulfil the aims and objectives for each client commission. Therefore the length of the courses vary - Nimbus has been run in eight one hour sessions over lunchtimes and also over five full consecutive days.
The first workshop identifies how best to translate an organisation’s brand values through imagery and clarifies the requirements of the programme – such as imagery for specific industry sectors or services.
The subsequent workshops concentrate on introducing delegates to the
art of photography. They are guided through the principles of composition
and use of light, and are taught how to photograph people, landscapes and objects, both in still life and reportage settings. Location shoots then enable the delegates to apply their learning and create imagery that will reflect their brand.
A number of the resulting images are selected for the organisation’s brand image library, with the final number being dependent on the number of delegates and the length of the course. 904 images were selected for the KPMG image library after completion of the Nimbus course.
On a final note – opening up the resulting image library to the whole organisation and charging a usage fee for each of the images means the Nimbus programme can be self-funded.