BUPA used ASHA's Nimbus photography programme to launch a new initiative - 'Growing with children'. This project heralded BUPA's commitment to the future of our next generation. BUPA selected St. Joseph's Roman Catholic School in Holborn, London for this exciting project that taught 30 under tens how to take great photographs.
Using the resulting shots, BUPA were able to put together a unique library of images. These images were used in the marketing material for BUPA’s back up child care offer which was subsequently acquired by The Family Care Company.
An exhibition of the photographs was held as a promotional tool to launch ’Growing with children' and to provide public acknowledgement of BUPA's commitment to understanding and providing children and their parents with relevant products and services, now and in the future.