YOUR PEOPLE, THEIR PHOTOGRAPHY, YOUR BRAND
Lloyds - Nimbus
Having undergone a review of its brand, Lloyd's of London were fearful that the market would view their re-brand with a mixture of cynicism and disinterest. They had to find a way to engage with the market and employees and help them to buy into the new positioning, as well as bring together the different parts of the Lloyd’s market.
ASHA's Nimbus Photographic Programme was used to train a group of selected Lloyd’s delegates to creatively express the Lloyd’s brand values through the creation of high quality photographic images.
Before launching the course ASHA held a workshop with the Lloyd brand strategy team to identify how best to visually represent the Lloyd’s brand values. Then, in a total of six sessions, the course introduced the delegates to the art of composition, the good use of lighting, how to capture magic, how to photograph people, landscapes and objects and how to use metaphors to communicate the brand.
The resulting license-free image bank has provided new and exciting on-brand photography for a wide range of marketing materials, and super-sized prints are hanging throughout the Lloyd's building. Brand advocacy was built across the market and company, with enthusiastic brand ambassadors ranging from personal assistants to business owners continuing to build the external expression of the brand.
20cf
ASHA's Nimbus Photographic Programme was used to train a group of selected Lloyd’s delegates to creatively express the Lloyd’s brand values through the creation of high quality photographic images.
Before launching the course ASHA held a workshop with the Lloyd brand strategy team to identify how best to visually represent the Lloyd’s brand values. Then, in a total of six sessions, the course introduced the delegates to the art of composition, the good use of lighting, how to capture magic, how to photograph people, landscapes and objects and how to use metaphors to communicate the brand.
The resulting license-free image bank has provided new and exciting on-brand photography for a wide range of marketing materials, and super-sized prints are hanging throughout the Lloyd's building. Brand advocacy was built across the market and company, with enthusiastic brand ambassadors ranging from personal assistants to business owners continuing to build the external expression of the brand.
20cf
What we did:
Course management
Course content and format
Workshops
Venue selection
Prop sourcing
Training sessions
Brand strategy
Translation of brand values
Photographic brief
Image library creation
Exhibition
Book Publishing
Course management
Course content and format
Workshops
Venue selection
Prop sourcing
Training sessions
Brand strategy
Translation of brand values
Photographic brief
Image library creation
Exhibition
Book Publishing
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| NIMBUS EXHIBITION AT THE LLOYDS BUILDING |
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Learn more about ASHA's photographic training course.
Find out more.
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To see the Hidden Talent book produced for Lloyd's of London, click here
Nileema Allerston, Brand and Marketing Manager – Lloyds of London
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Contact us
Call us on:
+44 (0)1242 574 111
or email us at:
us@agencyasha.com
+44 (0)1242 574 111
or email us at:
us@agencyasha.com