- AGD
- Agrii
- Agrii Information Design
- Avert Francis
- ADM Promotions
- Ashburton
- BPE Solicitors
- British Library
- British Film Institute
- BUPA
- DofE
- Estonian Government
- Film London
- Lauren Creed
- Gadgetshop
- idezy – App your age
- JCB Explore
- Jude's
- Lark
- Lloyd's – Nimbus
- M&Co.
- Mackays
- Misys
- Photolease
- Tetley – Good Earth
- Good Earth Superfruits
- WWF
- Brand Tailor
- A.J Weberman
- Aylesbury College
- Drugstore
- Everyclick
- Film London East
- Global Angels
- HeathWallace
- Hugh Myddelton
- IAF – Inspired Art Fair
- IOCC
- Martin Horwood
- St Kea
- St Lawrence Jewry
- Tearfund
- Big Cold Turkey
- TCV
- Bread Tin
- Riddle of Life
- Sorrell Foundation
- University of Worcester
- University College Falmouth
- Urban Saints
- Workout
- We Are What We Do
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2096
Big Cold Turkey
After observing the challenges many people face when trying to give up something, ASHA invented, created and designed The Big Cold Turkey. As a motivational tool to aid abstinence, The Big Cold Turkey uses a unique reward system to help people give up their ‘habit’ of choice – such as chocolate, nail-biting, alcohol or smoking.
Exploring the emotions associated with breaking a habit, ASHA identified the product positioning. ‘Only the Brave’ reflects this positioning and provides a generative idea for the brand identity. ASHA brought the turkey illustration to life by developing a tattoo art influenced look. Mimicking a cigarette pack in design, the pack evokes the glamorous and gritty image historically associated with cigarette marketing.
The brand strategy directed the pack contents, tone of voice, point of sale items, website content and structure, along with merchandising ideas. Strong diagrammatic line drawings communicate information and support the traditional, retro feel.
Exploring the emotions associated with breaking a habit, ASHA identified the product positioning. ‘Only the Brave’ reflects this positioning and provides a generative idea for the brand identity. ASHA brought the turkey illustration to life by developing a tattoo art influenced look. Mimicking a cigarette pack in design, the pack evokes the glamorous and gritty image historically associated with cigarette marketing.
The brand strategy directed the pack contents, tone of voice, point of sale items, website content and structure, along with merchandising ideas. Strong diagrammatic line drawings communicate information and support the traditional, retro feel.
What we did:
Product Concept
Brand Strategy
- Naming
- Positioning
- Generative Idea
Brand Identity
Tone of Voice
Messaging
Copywriting
Website
Point of Sale
Merchandising
Research & Development
Video
Music
Product Concept
Brand Strategy
- Naming
- Positioning
- Generative Idea
Brand Identity
Tone of Voice
Messaging
Copywriting
Website
Point of Sale
Merchandising
Research & Development
Video
Music
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Awards
What
we believe...
we believe...
What we do...
ASHA ranked in the top 50 – ASHA is ranked 36th in Design Week’s UK Creative Survey of all agencies. 2012
International recognition for ASHA logo designs – No fewer than fifteen of ASHA’s marks feature in Michael Evamy’s logo compendiums.
A new platform for safety – ASHA is proud to announce the brand relaunch for one of the leading safety experts for the gas and oil industry. January 2013
Contact us
Call us on:
+44 (0)1242 574 111
or email:
us@agencyasha.com
+44 (0)1242 574 111
or email:
us@agencyasha.com
Clients
Learn more about ASHA’s photographic training course
Meet the team
