- AGD
- Agrii
- Agrii Information Design
- Avert Francis
- ADM Promotions
- Ashburton
- BPE Solicitors
- British Library
- British Film Institute
- BUPA
- DofE
- Estonian Government
- Film London
- Lauren Creed
- Gadgetshop
- idezy – App your age
- JCB Explore
- Jude's
- Lark
- Lloyd's – Nimbus
- M&Co.
- Mackays
- Misys
- Photolease
- Tetley – Good Earth
- Good Earth Superfruits
- WWF
- Brand Tailor
- A.J Weberman
- Aylesbury College
- Drugstore
- Everyclick
- Film London East
- Global Angels
- HeathWallace
- Hugh Myddelton
- IAF – Inspired Art Fair
- IOCC
- Martin Horwood
- St Kea
- St Lawrence Jewry
- Tearfund
- Big Cold Turkey
- TCV
- Bread Tin
- Riddle of Life
- Sorrell Foundation
- University of Worcester
- University College Falmouth
- Urban Saints
- Workout
- We Are What We Do
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202e
St Lawrence Jewry
How to “Live the high life without being a low life” is some of the advice given by Canon David Parrott, the Guild Vicar of St Lawrence Jewry who has re-written the rule book given to those who become Freemen of the City of London. The original version, which will still be given to new Freemen, was written by a former Lord Mayor Sir John Barnard in 1740 for his so-called ‘wayward apprentices.’
ASHA was commissioned to redesign and promote the new Rule Book. The new version uses plain, modern English to make it more relevant for modern times and ASHA created catchy headings describing some of the rules, including ‘Rules for Life, Death and the Business In Between’, ‘Rules for being Helpful without Meddling’ and ‘Rules for Living the High-Life without Being a Low-Life’. The book contains 36 short rules accompanied by references from the Bible. To celebrate the launch of the book, ASHA created a series of colourful limited edition dust covers.
Whilst working on this project, ASHA took the opportunity to also give St Lawrence a new identity developing a new crest and a traditional logotype. Red is used to tie in with The City Of London Corporation who own the church.
ASHA was commissioned to redesign and promote the new Rule Book. The new version uses plain, modern English to make it more relevant for modern times and ASHA created catchy headings describing some of the rules, including ‘Rules for Life, Death and the Business In Between’, ‘Rules for being Helpful without Meddling’ and ‘Rules for Living the High-Life without Being a Low-Life’. The book contains 36 short rules accompanied by references from the Bible. To celebrate the launch of the book, ASHA created a series of colourful limited edition dust covers.
Whilst working on this project, ASHA took the opportunity to also give St Lawrence a new identity developing a new crest and a traditional logotype. Red is used to tie in with The City Of London Corporation who own the church.
What we did:
Brand Identity
Tone of Voice
Typography
Design
Brand Identity
Tone of Voice
Typography
Design
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“I’ve enjoyed giving the Rules a modern make-over, because it’s an often overlooked, gem of a book. It may be a small volume, but it’s big on wisdom and common sense and if it can make some people in the Square Mile better-rounded, it will have achieved its goal. This is an appropriate time for the City to reflect on the ethical aspects of its work and I am sure that Stephen Green, who is a well known figure in the Square Mile, will deliver an inspirational and thought-provoking talk.”
- Canon David Parrott
"It was important for us to modernise this book whilst still maintaining it’s traditional values and heritage. Every aspect of the design and tone of voice has been put in place to add value, credibility and desirability. The main objective was to ensure people would read it and then hopefully act on it."
- Marksteen Adamson of ASHA
Rules for the Conduct of Life can be purchased for £10.00 from St Lawrence Jewry.
- Canon David Parrott
"It was important for us to modernise this book whilst still maintaining it’s traditional values and heritage. Every aspect of the design and tone of voice has been put in place to add value, credibility and desirability. The main objective was to ensure people would read it and then hopefully act on it."
- Marksteen Adamson of ASHA
Rules for the Conduct of Life can be purchased for £10.00 from St Lawrence Jewry.
Awards
What
we believe...
we believe...
What we do...
ASHA ranked in the top 50 – ASHA is ranked 36th in Design Week’s UK Creative Survey of all agencies. 2012
International recognition for ASHA logo designs – No fewer than fifteen of ASHA’s marks feature in Michael Evamy’s logo compendiums.
A new platform for safety – ASHA is proud to announce the brand relaunch for one of the leading safety experts for the gas and oil industry. January 2013
Contact us
Call us on:
+44 (0)1242 574 111
or email:
us@agencyasha.com
+44 (0)1242 574 111
or email:
us@agencyasha.com
Clients
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Meet the team
