YOUR PEOPLE, THEIR PHOTOGRAPHY, YOUR BRAND
EDF - Nimbus
With the aim of encouraging people within British Energy to buy into the EDF energy brand, the Nimbus programme was used to train 12 people in the skills of photography. The idea was that ten of these people would act as ‘official photographers’ to cover the ‘Cake and Conversation’ launch events being held
on changeover day.
To start the course ASHA held a workshop with the EDF brand team to identify how the EDF brand values could be best expressed through photography. The workshop was also used to identify the type and mix of images required – e.g. portraiture, still life, reportage and market sectors. Metaphors for still life were brainstormed and agreed. The result was a clear strategic direction for on-brand photography as well as a photographic brief for the Nimbus course, expressed in a series of ‘call sheets’ for each type of imagery required.
At the end of changeover day, the ten EDF photographers returned 2,000 images to ASHA on USB sticks. A rolling Powerpoint presentation was created using these images and this was played in the reception areas across the country on the following working day to celebrate the launch.
2090
on changeover day.
To start the course ASHA held a workshop with the EDF brand team to identify how the EDF brand values could be best expressed through photography. The workshop was also used to identify the type and mix of images required – e.g. portraiture, still life, reportage and market sectors. Metaphors for still life were brainstormed and agreed. The result was a clear strategic direction for on-brand photography as well as a photographic brief for the Nimbus course, expressed in a series of ‘call sheets’ for each type of imagery required.
At the end of changeover day, the ten EDF photographers returned 2,000 images to ASHA on USB sticks. A rolling Powerpoint presentation was created using these images and this was played in the reception areas across the country on the following working day to celebrate the launch.
2090
What we did:
Course management
Course content and format
Workshops
Venue selection
Prop sourcing
Training sessions
Brand strategy
Translation of brand values
Photographic brief
Image library creation
Presentation for reception areas
Course management
Course content and format
Workshops
Venue selection
Prop sourcing
Training sessions
Brand strategy
Translation of brand values
Photographic brief
Image library creation
Presentation for reception areas
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Learn more about ASHA's photographic training course.
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Nileema Allerston, Brand and Marketing Manager – Lloyds of London
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Call us on:
+44 (0)1242 574 111
or email us at:
us@agencyasha.com
+44 (0)1242 574 111
or email us at:
us@agencyasha.com