Avert Francis approached ASHA eager to remove himself from the run of the mill rock band that he had been a part of, yet not wanting to become just another ‘singer/songwriter on a journey’. We realised there was something very different about him to the artists that saturate the charts – from his soulful voice, to his elegant guitar playing and whimsical appearance. We set to work creating an identity that represents both his personality and his real, natural talent.
Avert was always keen to record a solo folk album and, as can be heard on his debut album ‘Is He Sleepwalker’, it is definitely where his talent lies. It is a collection of melodic songs, perfect for a long summer evening spent with friends, enjoying a drink or two.