- AGD
- Agrii
- Agrii Information Design
- Avert Francis
- ADM Promotions 2015
- Ashburton
- BPE Solicitors
- British Library
- British Film Institute
- BUPA
- DofE
- Estonian Government
- Film London
- Lauren Creed
- Gadgetshop
- idezy – App your age
- JCB Explore
- Jude's
- Lark
- Lloyd's – Nimbus
- M&Co.
- Mackays
- Misys
- Photolease
- Tetley – Good Earth
- Good Earth Superfruits
- WWF
- Brand Tailor
- A.J Weberman
- Aylesbury College
- Drugstore
- Everyclick
- Film London East
- Global Angels
- HeathWallace
- Hugh Myddelton
- IAF – Inspired Art Fair
- IOCC
- Martin Horwood
- St Kea
- St Lawrence Jewry
- Tearfund
- Big Cold Turkey
- TCV
- Bread Tin
- Riddle of Life
- Sorrell Foundation
- University of Worcester
- University College Falmouth
- Urban Saints
- Workout
- We Are What We Do
Misys
In buying and merging Turaz and Misys, Vista Venture Capital created the world’s biggest specialist provider of global trade and risk management software for the banking sector. With the merger date committed, ASHA was employed to create a launch positioning and collateral at high speed.
By identifying and focusing on the way in which Misys pays absolute attention to minute detail, ASHA created the driving idea for the launch, expressed as ‘Macro Micro’, and articulated it in a sign-off ‘The bigger picture in detail’.
By identifying and focusing on the way in which Misys pays absolute attention to minute detail, ASHA created the driving idea for the launch, expressed as ‘Macro Micro’, and articulated it in a sign-off ‘The bigger picture in detail’.
What we did:
Driving brand idea
Launch brand video
Internal launch campaign
Brand photography
Presentation templates
Screensaver
Desktop wallpapers
Driving brand idea
Launch brand video
Internal launch campaign
Brand photography
Presentation templates
Screensaver
Desktop wallpapers
Launch video:
Using the ‘Macro Micro’ concept ASHA created a launch video to communicate the benefits of a larger team incorporating combined knowledge and expertise. The tilt shift photography used in the video demonstrated how a big, complicated picture can be broken down, understood and managed.
Using the ‘Macro Micro’ concept ASHA created a launch video to communicate the benefits of a larger team incorporating combined knowledge and expertise. The tilt shift photography used in the video demonstrated how a big, complicated picture can be broken down, understood and managed.
Tilt shift photography:
This photographic approach is now being implemented across the company collateral, from websites and screensavers, to internal presentation templates and brand literature.
This photographic approach is now being implemented across the company collateral, from websites and screensavers, to internal presentation templates and brand literature.
Website:
The Misys website uses ‘Macro to Micro’ as a way of encapsulating the Misys approach.
The Misys website uses ‘Macro to Micro’ as a way of encapsulating the Misys approach.
Brand literature
Internal launch
To help employees embrace the driving idea for the brand, internal launch items were created. This included a screensaver and desktop wallpapers both incorporating the tilt shift photography.
Employee notebooks were also created and distributed, highlighting the importance of each individual’s contribution and talent.
To help employees embrace the driving idea for the brand, internal launch items were created. This included a screensaver and desktop wallpapers both incorporating the tilt shift photography.
Employee notebooks were also created and distributed, highlighting the importance of each individual’s contribution and talent.
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Awards
What
we believe...
we believe...
What we do...
ASHA ranked in the top 50 – ASHA is ranked 36th in Design Week’s UK Creative Survey of all agencies. 2012
International recognition for ASHA logo designs – No fewer than fifteen of ASHA’s marks feature in Michael Evamy’s logo compendiums.
A new platform for safety – ASHA is proud to announce the brand relaunch for one of the leading safety experts for the gas and oil industry. January 2013
Contact us
Call us on:
+44 (0)1242 574 111
or email:
us@agencyasha.com
+44 (0)1242 574 111
or email:
us@agencyasha.com
Clients
Learn more about ASHA’s photographic training course
Meet the team
