In buying and merging Turaz and Misys, Vista Venture Capital created the world’s biggest specialist provider of global trade and risk management software for the banking sector. With the merger date committed, ASHA was employed to create a launch positioning and collateral at high speed.
By identifying and focusing on the way in which Misys pays absolute attention to minute detail, ASHA created the driving idea for the launch, expressed as ‘Macro Micro’, and articulated it in a sign-off ‘The bigger picture in detail’.
What we did:
Driving brand idea
Launch brand video
Internal launch campaign
Using the ‘Macro Micro’ concept ASHA created a launch video to communicate the benefits of a larger team incorporating combined knowledge and expertise. The tilt shift photography used in the video demonstrated how a big, complicated picture can be broken down, understood and managed.
Tilt shift photography:
This photographic approach is now being implemented across the company collateral, from websites and screensavers, to internal presentation templates and brand literature.
The Misys website uses ‘Macro to Micro’ as a way of encapsulating the Misys approach.
To help employees embrace the driving idea for the brand, internal launch items were created. This included a screensaver and desktop wallpapers both incorporating the tilt shift photography.
Employee notebooks were also created and distributed, highlighting the importance of each individual’s contribution and talent.